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CELANESE
Launching of a unified brand / "Ticona" to fade in simplification strategy
With "the chemistry inside innovation" serving as a guideline, US-based technology and speciality chemicals producer Celanese (Dallas, Texas; www.celanese.com ) is launching a simplified brand ...

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Date of print: 21/11/2024
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URL: https://pieweb.plasteurope.com/Default.aspx?docid=226493&pageid=199